I’m Erika Cruz — founder of Courage Driven Latina and host of the Chingona Revolution podcast.
Before I built my personal brand, I was stuck in overthinking, self-doubt, and waiting for confidence to magically show up.
I thought if I just kept my head down and worked hard, opportunities would find me.
But that moment never came — so I stopped waiting.
Instead, I showed up. Imperfectly. Authentically.
I built a brand rooted in my story, my voice, and my purpose.
And that’s when everything changed.
Since then, I’ve:
✨ Been hired by Harvard to lead meditations for first-gen students
✨ Interviewed Luis Fonsi for a major brand campaign
✨ Been featured in the New York Times
✨ Manifested a dream business with over 300+ aligned clients
None of this happened because I was “ready.”
It happened because I was visible.
Now, I help first-gen Latinas do the same — build brands that open doors, shift narratives, and align with their deepest purpose.
And it all starts with discovering the brand that’s already dentro de ti.
That’s why I created Manifest Your Marca — your first step toward clarity, confidence, and visibility.
Created by Erika Cruz