Did you know that Latinas make up only 3% of the marketing industry? And that’s being generous because Latinx in general only makes up 6% of the marketing industry! And it’s crazy because every industry needs marketing. No matter what you love there’s always a marketing department. So why aren’t we in the room when these marketing decisions are being made? Or even better, how do we get in the room?

Alejandra Hurtado started Majesty Academy, the first marketing school for Latinas. With over 12 years of marketing experience, she noticed a shortage of Latinas in Marketing and Tech. Now, her mission is to use her academy to empower more women and Latinas into marketing. Alejandra is deeply committed to promoting diversity and inclusion in the marketing and tech industries.

In this week’s episode, Alejandra tells us why she wants more Latinas to be in the marketing industry. Whether you’re an entrepreneur or you work for a company you love, marketing is all about communication. And the Latino population is being neglected because there aren’t a ton of Latina markers to speak to our own people. The marketing industry needs people with cultural competency, and that includes you. Listen to Alejandro’s episode to hear all about her journey as an immigrant, why she loves marketing, and why she started Majesty Academy. 

Connect with Alejandra:
Instagram: @majesty_academy
TikTok: @yourmarketingchica 

Website: www.majestyacademy.co 

Website:
www.theerikacruz.com

Follow Erika on:
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How to work with Erika:
Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

Episode Transcript:

Erika: Welcome back to Ch*ngona and Revolution podcast. I’m so excited about the conversation that we have today because one of my amazing clients. And y’all I’m not kidding when I say that I really look up to my clients because they’re all doing such amazing things. But Alejandra, you have the only marketing Academy for Latinas.

So welcome to Ch*ngona Revolution podcast. Can you tell us who you are and a little bit more about what you do? 

Alle: Yes. Um, and thank you for having me here. I’m super excited. So a little bit about my story, just who I am. Uh, my name is Alejandra Hurtado. I was born and raised in Bogota, Colombia. So I am an immigrant.

I got to the U S when I was about 11, I grew up in the Bay area. Um, I did go to school for marketing. That’s what I graduated in my undergrad. Um, I worked doing freelance like event marketing for a really long time. So I always knew that marketing was my thing. I was always super into it. And I always knew that I wanted to have a business.

So when I went back to school to get my master’s in digital marketing, I joined a business program there, which helped me launch my business, but when I first started, I was just majesty marketing and I was a marketing agency helping small businesses, you know, run their social media and all that. Uh, I really love doing it.

I was also helping mostly Latino, uh, business owners, but then the pandemic happened, 2020, I lost a lot of my clients. Um, But you know, like you always teach us if a door closes, something else opens. And I actually got a DM in LinkedIn asking if I wanted to teach a certificate program for digital marketing for university of Texas.

So that’s how like that kind of transition happened where I was. Doing marketing for small businesses, and then I started teaching So when I started teaching for them, I actually put the whole curriculum together. I did everything It was a six month long program. That’s when I was like, oh my gosh. I love this.

I love teaching It was you know university level so I was really really excited But I really didn’t like the way that they, like, handled the students, and I felt like the curriculum could have been better. So after that is when I said, you know what, I can do this, I can do that better. And then that’s when Majesty Academy actually was born.

Erika: I love that. And it’s the universe always puts you through different experiences so that you can learn from them and use them to create your own. Because like, had that DM never come into your LinkedIn inbox, you, like, Majesty Academy wouldn’t have existed, right? And like, how many clients have you had?

Like, how many people have gone through the certification program? 

Alle: So we’ve been live, live as a certificate, certificate program since the beginning, beginning of 2022. So it’s almost three years now. And we’ve had over 150 women go through the program now. 

Erika: That’s incredible. You never know like what is gonna be that little like turning point in in your life So I want to go more into marketing but before we go there You were 11 whenever you immigrated like that is that’s an age where like you your childhood memories are Of being in colombia.

So like share with us a little bit Um, like what were some of the challenges that you faced? Coming to the States when you were 11 and then I’ll start with that question. So like, tell us a little bit more about your experience and the challenges being the immigrant yourself, because a lot of like I’m the child of immigrants, right?

But you’re actually the immigrant yourself, 

Alle: right? And I feel like a lot of my students are. the child of immigrants. So in that sense, um, we relate a little bit because I was really young. I was 11, but I am the immigrant. So I was the one who was exposed to a whole new world. We didn’t speak English. We came here, uh, to live with my aunt.

So it was just like leaving everything that I knew behind coming to this whole new world when I didn’t even understand anything. So it was really hard, you know, like, I didn’t really have much friends when I first got here. You know, if someone spoke Spanish, cool. And if not, I would just, I don’t know, figure it out, hang out by myself.

So it was really hard, but I do think that when you go through certain things, it lights a fire in you. Right. And I also always, you know, we didn’t come from. A wealthy background. We come from, again, Bogota, I would say like middle, more lower class. So that also was kind of like, I know what that feels like.

And I want more. 

Erika: Yeah. And now tell us how has being an immigrant and like having gone through these challenges helped you overcome challenges in business? Like in other words, how has being an immigrant. created resiliency within you to deal with uncertainty? Because I mean, we both know that entrepreneurship comes with so much uncertainty.

So how do you think your experience of being an immigrant has actually been really positive 

Alle: for you? I mean, like you said, I think every time I think, you know, I get scared or I’m like, Oh, this is so hard or I can’t do anything. I think about my own experience. Like, You came here as a child knowing nothing.

It wasn’t even your choice. You were just thrown in here and you just had to figure it out. And even as someone who didn’t speak English, who was struggling, I’ve always been like, well, I have to get the best grades and I have to be the best student. And so it was really challenging for me not to be able to do that.

Um, and so it was just my willpower of like, no, I’m not going to let this, you know, Push me back. Like, so I actually ended up learning English really fast and trying to catch up with the culture faster, but I think it just, it gave me that, like, now I’m going to get out, get on this type of vibe. Like I could do this, I could do this.

And I also think of my mom because. We were able to like pick up the language, but she kind of struggled and like, you know, so it was two different experiences. So it’s always like, well, if my mom could do it, I could do it. And if I could do it as an 11 year old, then I could do it as a 32 year old.

Erika: Exactly. I love it. Okay. Let’s thank you for sharing a little bit of that background. Let’s go back to marketing because you and I had really interesting conversations when we had our VIP day around, um, like why we need more Latinas in the marketing space. So. I should have asked you to like have these ahead of time, but like off the top of your head, what are like, what are the numbers of Latinas in marketing?

If you have any like interesting stats to share with us, what would those be? 

Alle: Yeah. So, and you know, when I first started the agent, the Academy, I was, Just gearing it towards women in general, but the more that I started learning and just like my own experience, like every time I’ve had a marketing job, I’m the only Latina.

Every time I’ve been in even a corporate office, I’m the only Latina. So that like feeling of loneliness, like where are the rest of us? It’s usually older white ladies that it just was really hard to have that office experience. So part of that is like my, my journey and my experience where I’m like, where is there more of us?

And even trying to find mentors is hard looking for people, looking for other Latina marketers. And so I started doing my research and that’s when I came across all the data that like less than 3 percent of marketers are Latinas. And that’s honestly, Me rounding it up because they say 6 percent are Latinex.

So like males and females, and I say half, but it’s, it might be less than that. It might be like 2 percent that are actually Latina. So that’s like one of the statistics. And then the more that I also just get into the power and like, we’ve seen it in the last couple of years, Latinos are blowing up, like here we are the biggest minority.

We are killing it in music. We’re starting the most businesses. We are Latinas are going the most into college. So there’s like all these data and you know, businesses do want to go after the Latino market because we’re so powerful, but there aren’t enough. marketers, Latinos that can speak to the, to that market.

So that’s why I was like, okay, no, like I’m taking matters into my own hands. And I really pivoted everything into, you know what, I’m going to make it my mission, my purpose to get more Latinas specifically, and hopefully get that number a little bit higher. 

Erika: Yes. Okay. You brought up a, the point about like adjusting your niche and you were just targeting women in general.

When did you decide to make that pivot to just focus on Latinas? And then what happened to your business? Like what happened to the Academy? Whenever you focused 

Alle: I love that question because the first year again I was like focusing just on women and I think I was kind of being really general, but my humor.

I’m super spanglish I pretty much listen to reggaeton like without meaning to I was mostly attracting latinas And so i’m like, I love being able to create content in spanglish I love being able to use my reggaeton in my songs I love being able to like have my personality my colombianess in there And so little by little I was like the content that’s Speaking to Latinas always did better.

So I was like, okay. And then little by little, I was like, my audience is Latinas. And then again, I started just doing more like research on data. And kid you not the moment that I said, I’m going to niche even more down into Latinas. And I was scared, you know, because I’m like, Oh my gosh, like that’s like very niche and there’s nobody else doing that.

But I was like, I’m just going to try it. And that’s. The moment that I feel like the business really blew up. I feel like that’s when my audience felt seen, understood, okay she’s talking to me and that’s when I feel like the audience or like the academy really started like being more out there. 

Erika: That’s amazing and I for context for people listening even if you like don’t have a business I just wanted to give a little bit of context that whenever you’re niching down, and if you don’t know what a niche means, it means like your specific target audience.

Sometimes people don’t want to pick a niche because they don’t want to pick the wrong niche. And then there’s also a belief of like, oh, but I’m missing out on all these other people. And there’s almost this belief that, You want to like serve everybody so everybody could be your client. But Amy Porterfield, who’s like the host of I think online marketing made easy, I think is her podcast name.

She says that when you’re speaking to everyone, then you’re speaking to no one and for you to really be able to trust like, okay, My business is talking to me. My business is telling me what it needs. It wasn’t like you went out there and trying to figure it out. Like you were taking action and then your business and your content was telling you that it was resonating the most with your Latina audience, especially when you were showing up as your full Colombian self.

And sometimes we just like want to get the answer right. But you just have to start because then your business is going to tell you, your life is going to tell you. It’s just like, are you taking the time to actually listen? And that’s what you were able to do. 

Alle: And I think you’re, like you said, your businesses talk to you.

And I think one of the best things that I learned in that program too, as an entrepreneur is just once you always have to be willing to pivot, adjust, change, like you can’t be stuck in your ways or you’re literally going to get And then also a lot of it was like when I actually started talking to students, you know, and you’re like, Oh, why did, you know, why, why majesty Academy?

And like the answer kept saying, because you’re Latina, because I identified with you because you know, you, you put a good tone and all that stuff. And I was like, okay. So, you know, like, like what you said, when you talk to everyone, people don’t necessarily feel like, okay, you’re talking to me. But the moment I was like, I’m talking to Latinas, like they all were like paying attention, like, oh, okay.

So you are talking to me. 

Erika: Exactly. Yes, exactly. 

So whenever we were speaking during your VIP day, we were talking about how sometimes marketing campaigns that are trying to like address the The latino community just kind of missed the mark right and we were talking about the importance of having Like just at least one or two latinos on the marketing team and how that can make such a difference I’m curious if you can because people listening they may not really know like What a marketing academy is and they may not really know exactly what a campaign is so i’m wondering if you can tell us maybe like one or two examples of recent campaigns that people have maybe seen and then tell us like How they were maybe tone deaf or how like having a Latina marketer would have made a huge difference.

Alle: So the perfect example, um, and I guess I wouldn’t say, I wouldn’t say necessarily Latina, but I would say just like minority or person of color in general could be the, um, that Kendall Jenner Pepsi commercial where it was like during a time there was like a lot of racial tension. It was like a lot of stuff was going on in the current world.

I think, you know, Pepsi was like, Oh, let’s. Kind of go with this. So they made kendall jenner go up to the police give them the pepsi and it was like everybody was happy That’s a perfect example of clearly there was no minority in that room saying guys this seems a little insensitive or tone deaf or Why are we having this specific person be the representing party of this?

So that’s a perfect example of, you know, brands sometimes want to do enter those conversations, but how are you going to do that when most of the, you know, marketing team or the people making the decisions are white males who. Don’t see that as offensive, right? Or there’s another example recently right now, Kellogg’s is under fire.

People are boycotting Kellogg’s because they made a commercial saying, or a campaign saying how, because people are struggling financially, the solution is. It’s to eat cereal for dinner to save money. But this is coming from a rich white man CEO who would never eat cereal for dinner. So people are like, are you being serious?

Like you wouldn’t feed that to your kids. Why are you telling it to feed it to our kids? So again, that’s another example of if somebody, a Latina would be like, I would never feel like less, you know, rice and beans or something like this should not come off as tone deaf. And then. The CEO doubling down and kind of saying like, Whoa, this is like the solution.

Again, if a Latina or someone would have been like, Hey, like, let’s think about people in those shoes, which again, you can’t really put yourself there if you’ve never been there. So we definitely need to be in these spaces and in these conversations because they, They are targeting our communities and our people, yet they have no idea how to go about it.

Erika: Yes. Oh, thank you for those, like, tangible examples, because I’m sure people can, they’re like, Oh yeah, I remember that, seeing the, either the Kelloggs or the Pepsi commercial. And, I just want to highlight that you said that the the percentages of Latinos and Latinas in marketing are just so slim, and I think it can be really intimidating as a woman of color or as a minority going into a room and being the only one who looks like you and feeling like, oh, I need to be different, but like, The fact that you aren’t the same as everyone else is exactly what your superpower is, right?

Like that’s exactly what sets you apart and I think this is why the work you’re doing Ale is so important because marketing isn’t just like It’s not just a trend. Like marketing is literally what we consume as consumers on a daily basis. And the messages that we hear, like if they’re not intentional or conscious, like they are doing a lot of harm.

So I just think the work you’re doing is so important for those two reasons, because one, you’re helping more Latinas break into, into marketing. And then two, these are the messages that like us, our kids, like the future generations are, are like, Are observing right or even just like internationally the way they know about the U.

S. is through media like that’s their filter and their interpretation. So I really feel like you’re doing just like. Life changing work by getting more Latinas in to marketing. 

Alle: Correct. And I think it’s even just more than the campaigns and everything. It’s also the, like our community is not getting the information that they need.

You know, like there are better brand alternatives. There are better products than fabuloso. There are better products than certain brands that aren’t necessarily the best for us, you know? But again, Those brands aren’t reaching our communities and we’re not finding out about products that could be harming us that we do have in our houses that you know the big boys that aren’t necessarily don’t have our best interests at heart create these products and no one’s educating the audience of like these might not be the best products here’s these other brands so it’s more than just you know like trying to get a sale and stuff it’s our livelihood it’s the products that we’re every day and that unfortunately you know our community Could be doing better, but there’s just no one bridging that, bridging that gap of communication.

Erika: Yeah, that is so, so powerful. What are some tips that you have for people who want to break into marketing? Like how do Latinas break into marketing? Obviously working with you is one of, one of the ways. Um, but like any tips that you have. 

Alle: Yeah, I think, um, if you’re listening to this podcast, you are already somehow being, um, Like dealing with marketing, like it’s in everything.

If you’re on social media every day, like you’re dealing with marketing too. So I think one is like letting them know, Hey, you’re kind of already involved in this, but you’re on the other side, right? You’re the consumer. Like, how can you use the same tool to be on the other side and be the seller and make money?

So I would say, obviously. Number one, it’s just educating yourself on like, what do, what would you really want to do? Uh, what are some of the, like, if you really like social media, you could do social media marketing. If you like, you know, email and design, maybe you want to do email marketing. If you’re more into data, then you could do like SEO or like analytical marketing.

So finding out what. Calls you the most or like, what would you be interested in? And then finding, you know, different ways to earn, get those skills, which is either through a program like ours. There’s so much content out there. I mean, there’s YouTube, there’s free courses. Um, so just kind of getting that information, learning those skills and then practice, you know, just.

Start posting your own content, volunteer for our brand, find an internship, um, to start getting that experience. And something that I like to tell a lot of people too, that I feel like sometimes people are scared because they’re like, this is something new and I’ve never, you know, I don’t know marketing.

Just remember that marketing is for every single industry. So whatever industry you’re in, if you like it, you could just start marketing for it. You have the knowledge, you have the experience. All you have to do is like a little pivot. So it’s not this like super scary monster that like you’re having to start from scratch.

Scratch because one, we’ve all been exposed to it. And two, um, it’s in every industry. So it doesn’t really matter if you Want to stay in the one you’re in. 

Erika: I’m so glad you said that because yeah, every industry has marketing just like every industry has sales. And I’m so glad you also touched on the different forms of marketing and how if you are more of an analytical person, there is, there are, uh, different roles that you can play.

That you can work with. You don’t like, I think people think, Oh, I don’t want to be behind the camera. I don’t want to be in front of the camera, but there’s just so many ways of doing marketing. There’s email marketing, there’s social media marketing. There’s, um, I mean, I don’t know. You, you listed a bunch of them.

I’ve been out of the marketing world for a little while, but when I was in tech, I also worked in marketing and I actually did product marketing. So that was like a whole nother level of marketing. Yeah. Uh, tell us a little bit about like, what is a common struggle that your clients like have gone through and how, like, have you been able to help them?

Alle: I think, um, the biggest struggle and you probably know this because you talk about it a lot. It’s always mindset because again, at the end of the day, If you have an Instagram, you’ve posted a photo. If you have a TikTok, you’ve probably posted a TikTok. You’ve probably bought something from an influencer.

Like, the skills is just a matter of learning. You didn’t know how to walk, you learn. You didn’t know how to ride a bike, you learn. Like, it’s not that. But the mindset of, can I do this? Will I be successful? No one in my family, no one around me even knows what this is, you know, who can I ask for questions?

So it’s always just getting the students like you can do this and they do it so well like every single cohort I’m like blown away like they impressed me and I’m like, ah, you know and But some of them are still so scared and like I don’t know if I can do this and I’m like look at your progress Project like, look at what you did.

You can even do a better than a lot of the people that are doing it out there. So the biggest struggle is the mindset and the confidence of like, I can do this. I can do it. Well, I’m not going to be an expert right away, but I will get there. Yes. 

Erika: Oh, I love that. And I feel like the mindset work is something that never goes away.

Right. Like, I mean, I’ve shared in, in the mastermind with you all when I’m going through mindset stuff, obviously everybody in the mastermind goes through, goes through mindset stuff. And I actually remember, um, a point in which we were working together and you were concerned about like, Oh my gosh, my next lunch isn’t coming up until like this day.

And, um, Like I have like a lot of unexpected expenses because of what was going on in your life. And I was like, wait, Ale, you can just like make money, like whatever you want. And you literally, like, by the next time we spoke, you were like, Oh my gosh, I signed to one on one coachee clients and you made like 10, 000.

Like literally, I mean, it wasn’t like the snap of a finger. Right. But like, I just think a big thing, um, that, that I’m like, Alluding to right now that I’m trying to get that I’m a point I’m looking to make is that sometimes we forget that we are responsible for our abundance, like not a job, not even like a specific client, like nobody’s really responsible for our abundance, abundance, except ourselves, like, even if you had to like walk away from your academy and like, go get a job like you can do that.

Or you could go start a different academy if you needed to. Or you could change it. Like we have so much power as, as individuals. And um, I think a big part of that is, is mindset. I think that’s what made me think about it. But yeah, tell us a little bit about like that experience of just sending a few emails and then landing clients.

Alle: Yeah. And again, that was like another thing that You know, I have the answers, but sometimes it just takes somebody else pointing it out and kind of showing you like, you’ve already done it. Like, what are you talking about? You can’t do this, but you’ve already done it. So, you know, obviously that’s what a coach does and like what you did for me.

Um, but yeah, I mean, I was like, I know I can make money. I have all the skills, but like, I was just feeling stuck. So like having someone like you just be like, okay, we’re going to do this, this and this, and then put that, you know, game plan together, write out the emails, Kindness at the offer. And then just start promoting it.

Um, I think it also gave me a lot of confidence. Like you said, like, not that I can just make things out of thin air, but like, this is what I do, you know, this is, this is what a business is. It’s finding resources and finding ways to like, you know, put yourself out there. And so, um, I think, you know, you’ve helped me a lot with that too, like the mindset of sales and the mindset of sometimes feeling slimy, but it’s like, this is what I do, this is my job.

And, um, I don’t know, sometimes, I don’t know why I, Would feel a little bit like, not necessarily, necessarily ashamed, but feeling a little bit like, I don’t know, beg, not begging. I don’t know how to say it, but like a little bit like, am I doing too much? But again, this is a business and this is what you do.

I’m sure Pepsi is not saying, are we doing too much? I’m sure if I should know it’s not saying, am I doing too much? So why do we think that way? 

Erika: Yeah. And this is why I think having like a cultural, uh, uh, A culturally aligned coach is helpful, right? This is why your clients love working with you and why all my clients tend to be women of color, because I think just culturally there’s, there’s almost this shame in like selling yourself.

And, you know, we have constantly been getting this message of like, Be humble. And, but you’re right. Like Pepsi is not out there being humble. Right. Or like whenever you were working for the university, like you probably had no trouble pitching it. Right. Cause you’re like, Oh yeah, like I’m doing it with this university.

But sometimes when it’s us, it’s difficult to put ourselves out there and we don’t want to come off as salesy, but I think a way to overcome that, which is something that you’ve been able to do in your business. And I have as well, it’s that we then focus on serving and whenever you’re coming at it from the.

It doesn’t feel salesy anymore, because can you imagine if like somebody went to go sign up for your academy and you’re like, Oh, you know what? Sorry, I’m not going to let you join because I don’t want to be salesy. That person would be pissed. They’d be like, what? I’m ready to like, I want my certificate.

Like I want to break into marketing. And it’s so crazy how sometimes like our own mindset can block our blessings. So it’s really important. to be aware of these things. And I think this is why groups are so important, why your academy does so well, and why group programs do so well, like the Mastermind or like Courage Driven Latina.

Alle: And like you said, just aligning yourself with people that feel the same because, you know, I feel like I can understand the struggles my students went through because I’ve been there. I’ve had other business coaches, male business coaches who were, when I was feeling that way, like, oh, I’m shy. They don’t understand and they’re like, why do you feel that way?

They just get out there, you know, and it’s just do it. Yeah, and i’m just like, you know, I you are like I understand like you validate our feelings and then this is how we’re going to go after and I feel like that’s how I’m with my students too where it’s like, I get it. I’m empathetic. So the difference between, you know, having a white male coach on a whole other level and like, you know, you and I being more aligned.

It’s such night and day. 

Erika: For sure. Yes, I feel that on so many levels. Ale, is there anything I haven’t asked you around, like, marketing or around, um, like, the Academy that you’d like to share with the listeners? 

Alle: Um, what I would just like to share, if anyone who is interested in marketing or maybe is not sure, I do Uh recommend anybody who like likes social media If you like social media, you want to make money from it marketing is, you know, a really good choice Um, and I do think that right now with this economy and stuff Like there’s no reason that if you aren’t on social media all the time that you know Maybe you should actually start using that tool To your benefit and to make money.

So, you know, my program is something that will bridge that gap. If you want to learn how to create content, become a content creator, influencer, all that stuff, um, is part of it too. You have 

Erika: things coming up. I was going to ask you this, uh, like as one of my last questions, but let’s just go to it now, cause we’re on the topic.

You have, um, a freebie to, to that lets people know, like you have a free kind of checklist thing, a free quiz, the let people know if marketing is for them or not. So we will add that below in the show notes. But you also have an upcoming webinar. So do you want to tell us a little bit about that? 

Alle: Um, so yes, I do have a freebie and it’s literally like find out if marketing is for you You know, you take it and then you’ll see Um, I do have an upcoming webinar.

So it’s gonna uh, it’s gonna be called the passion a profession Um, and it’ll be an intro to social media marketing. So if you do want to Just find out, you know, what social media marketing is, why we need more Latinas, what kind of skills do you need? What sort of roles can you land? Um, what it’s like, you know, transitioning from a different, um, industry into marketing.

I will be covering all of that. So it is like a, kind of like an intensive one hour breaking down everything that it really means to become, um, a social media marketer as a Latina. I 

Erika: love the name that because I think we had talked about you were working with a different name whenever we had our last meeting.

So I love the updated name. You were going to say something else. Oh, I was just going 

Alle: to say, um, that the webinar is happening. We have a date and everything. So it’ll be April 18th at 6 p. m. I don’t have it out to sign up yet, but I will by the time this goes out. Okay, 

Erika: perfect. Yeah. Yeah. So we’ll just link it down below.

Um, like in the, in the show notes, Okay. What’s, yeah. What is next for you? Like, what are you looking forward to? What are your goals for the rest of the year? 

Alle: For the rest of the year, I’m actually working on something that is exciting, uh, which is, Trying to come up with like a spanish version of the course because believe it or not I get so many dm’s like

And so I have a really good friend who is a teacher Uh, marketing professor in Mexico. So we’re going to be partnering up to launch it in Spanish because it is needed. I 

Erika: love this for you. Oh my gosh. Especially because your Spanish is so much better than mine. 

Alle: You know, like my English is the one I speak.

Erika: No, you speak great English. You speak fantastic English. Oh my gosh. I, I don’t know what caused me to ask you that question. Cause I didn’t have it written down, but I’m so glad I asked. That is so needed. Like I can, you are really just like the marketing academy for Latinas, not just in the U S but like in Latino America, I cannot wait.

That’s going to be so freaking exciting. 

Alle: Yeah, I’m really excited, especially because again, it’s needed. And the fact that I’m already getting, I mean, I bet I, at least 10 people have asked me, so the demand is there. And again, I don’t see anybody else doing this. So yeah, I’m excited. 

Erika: Yes, I’m so excited for you.

And then I’m also excited that you have like somebody to support you with it. So it all doesn’t just fall on you. But like the beautiful thing is like, you’ve already created the skeleton and the framework from your existing program that you can just like repurpose everything, right? There’s no need to reinvent the wheel.

I love this for you. Yeah, 

Alle: How 

Erika: exciting. So one of the last questions I have for you, and then I want to know like where people can find you and how they can connect with you. Um, you have been in Magnetic Mastermind, which has gone on for the last few months. I’m curious what, like, what kind of results have you gotten?

We already talked about like the one on one coaching and you like generating money out of thin air, but like, what has been, what has been helpful for you going through a container where you are surrounded by like other women entrepreneurs? 

Alle: Well, like bouncing the ideas off of each other. And I feel like we’ve been really good at that where like, you know, I bring solutions to them, they bring solutions to me.

Um, I think like, you know, you’ve, Like I have always known the importance of email marketing, but I think you like really solidify that, which I think that is one of the things that really, um, helped me in this last launch. You know, like you said, you were like, set up with emails. I sent email every single day.

Like it was the. The campaign where I’ve done the most social media action and also like took the email marketing a little bit more serious. Um, and I think from that, you know, I was able to get 13 students. It was like an almost 30, 000 launch. So that also, you know, was coming from a lot of the things that I learned in the mastermind.

Amazing. 

Erika: And you are literally just getting started because especially everything we covered on our VIP day, I’m just so excited for your next enrollment too, and everybody who’s in your program as well, um, Ale, where can people connect with you? Like, where can they follow you on social media? What’s your website?

Like, because I encourage anybody who’s listening to this episode. If anything stood out to you, be sure to screenshot it and then tag us both so that we know like what stood out, but yeah, where can people find you and connect with you? 

Alle: Yeah. So anything, uh, Academy related it’s majesty Academy, majesty Academy.

co. co same thing. Um, Instagram majesty underscore Academy, uh, Tik TOK, Twitter, all of that. We’re on all the platforms. And then if you want to find me, I am under your marketing chica on Instagram, on Twitter, and on Tik TOK, uh, I’m. Super active online. So definitely if anybody has any questions, comments, concerns, anything, uh, feel free to send me a message cause I am active on there.

Yay. 

Erika: Okay, perfect. We will link all of that down below. Ale, it’s always a pleasure. I can’t wait to see you in person and do our dinner. Um, you’ll have to let me know whenever you are back in the bay, but thank you for coming on the podcast and I’m just so excited for your future, especially the Spanish version of the program.

Alle: Agreed. I’m super excited. Thank you so much for having me. Thank you for everything. You know, I’ve learned so much from you and I think that You know, I’m super excited because I’ve already made some of the changes in the content now, so I cannot even wait till the end of the launch to tell you everything, how it 

Erika: went.

Oh my gosh. Yeah. So it’s been not even a week since we had our last meeting and Alice made all these changes. And yeah, I’m so excited for you. Amazing. I thank you so much for coming on the podcast. Have a fantastic day and I will see you on our next call. 

Alle: Thank you.